How Long Does It Take Google to Remove a Review? Understanding the Process

When managing a business online, receiving reviews on Google can significantly impact your reputation. It’s important to know that once a review is flagged for removal, Google’s moderation team takes action. Typically, Google may remove a review within 24 to 48 hours if it violates their guidelines. However, this is not guaranteed, as the time frame can vary due to factors such as the complexity of the review, the current volume of removal requests Google is handling, and the clarity of the violation.

Understanding the Process

Key Takeaways

  • Google review removal times vary, usually taking 24 to 48 hours.
  • The time frame can extend depending on several factors, including the review’s complexity.
  • Google has specific guidelines and a process in place for reviewing and removing content.

Google’s Review Policies

Understanding Google's Review Policies

To ensure the integrity of reviews on Google, it’s essential to be aware of the specific guidelines that determine whether a review is acceptable or merits removal. Here’s what you need to know about the criteria for review removal and Google’s policy on prohibited content.

Criteria for Review Removal

Your reviews must adhere to Google’s Review Policies to remain published. Reviews may be removed if they are found to be fake, meaning they do not represent a genuine experience, or if there is clear evidence of a conflict of interest. Reviews written with the intent of hate speech, harassment, or that contain offensive content are also subject to removal. Furthermore, any review that involves illegal content or that is spammy—repeatedly posted or irrelevant—violates Google’s standards.

Prohibited Content

Google’s Prohibited Content guidelines are designed to maintain a helpful and safe environment for all users. In line with these policies, reviews must not include:

  • Hate Speech: Derogatory or discriminatory language towards individuals or groups.
  • Offensive Content: Profanity, sexually explicit language, or graphic content.
  • Illegal Content: Statements or images promoting or advocating for illegal acts.
  • Spam: Irrelevant or excessively repetitive postings.
  • Conflict of Interest: Reviews should be unbiased; posting content that unfairly competes with or promotes a business in which you have an interest is forbidden.

The Review Removal Process

The Review Removal Process

When you encounter a review on your Google Business Profile that you believe violates Google’s policies, you can request to have it removed through a structured process. This section will guide you through the necessary steps to report a review and explain how Google evaluates such requests for removal.

How to Report a Review

To report a review you believe is inappropriate for removal:

  1. Sign in to your Google My Business account.
  2. Navigate to the Reviews section.
  3. Locate the review in question.
  4. Click or tap on the three vertical dots (More) next to the review.
  5. Select Report review or Flag as inappropriate.

This process can be done via the Google Maps app on mobile devices as well. After flagging the review, it enters Google’s evaluation queue.

Google’s Evaluation Procedure

Once you report a review for removal:

  1. Google’s moderation team assesses the reported review to determine if it breaches their review policies.
  2. If the content is found to violate guidelines, Google may delete the review.
  3. The time frame for this process can typically range from 24 to 48 hours but may vary depending on case complexity and the number of reports being handled at the time.

In the case of a review not being removed after this initial process, further action — such as providing additional information or evidence to Google — may be required to support the claim that the review is indeed inappropriate.

Factors Affecting Removal Time

Factors Affecting Removal Time

When you report a Google Review for removal, the duration before it is taken down—if it qualifies—varies due to several factors. Understanding the underlying processes will set realistic expectations regarding the time it may take.

Volume and Complexity of Reports

Google’s customer service team handles an immense volume of removal requests daily, which can impact the response time. Your report is queued among many others, and they are typically addressed in the order received. Additionally, the complexity of your individual report also affects the review time. Reports that are straightforward and clearly violate Google’s policies might be processed faster than those requiring in-depth investigation.

Review Authenticity Investigation

Before removing a review, Google will investigate its authenticity. This step is crucial to maintain trust and a fair online reputation management system. Fraudulent or inauthentic reviews are against Google’s guidelines, but proving a review’s inauthenticity beyond doubt requires careful analysis. If evidence is clear and rules violation is apparent, the removal process will be expedited. However, ambiguous cases might lead to a more time-consuming review process.

Additional Resources and Support

Additional Resources and Support

When you need assistance with managing Google reviews, two reliable support options can make the process clearer and more efficient: Google Small Business Support for general review issues, and specific guidance on Removing Third-party Hotel Reviews from your listing.

Google Small Business Support

If you encounter difficulty in managing reviews on your Google Business Profile, Google Small Business Support offers a direct line of help. To access this support:

  1. Sign in to your Google Account.
  2. Go to your Business Profile.
  3. Click on ‘Support’.

You can also interact and ask questions in the Google Small Business community, where other business owners and experts can share insights about handling negative reviews or technical issues within the Local Search landscape.

Removing Third-party Hotel Reviews

For hotel owners who need to tackle inaccurate third-party reviews, a specific approach is required:

  • Your Contributions in Google Maps allow you to flag inappropriate or irrelevant content.
  • Only reviews directly posted on Google can be managed through your Google Business Profile.
  • For third-party reviews, you’ll have to contact the reviewer or the site owner where the original review appears.

Frequently Asked Questions

How hard is it to get a Google review removed?

Getting a Google review removed is straightforward if you posted the review yourself; simply find the review in your Google contributions and choose to delete. However, if the review is by someone else and violates Google’s policies, it can be reported and potentially removed after a review by Google.

What is the process for deleting a Google review I posted?

To delete a Google review you posted, log into your Google account, navigate to ‘Your Contributions’, select ‘Reviews’, find the review you want to delete, and click on the three vertical dots to select ‘Delete review’.

Is it possible to delete a Google review posted by someone else?

You cannot directly delete a Google review posted by someone else. But if the review violates Google’s policies, you can report it by clicking the three vertical dots next to the review and selecting ‘Report review’. Google will then assess the report and determine the appropriate action.

How can I tell if a Google review I reported has been removed?

After reporting a review on Google, you can periodically check the original location of the review. If it no longer appears, it may have been removed; however, there is no direct notification system to inform you of its removal.

Will I receive notification from Google when a reported review is deleted?

Google does not typically send direct notifications regarding the removal of a reported review. You will need to monitor the review site to see if the review has been removed after you’ve reported it.

How many reports until a Google review is removed?

There’s no set number of reports required for a Google review to be removed. If a review violates Google’s content policies, one report may be enough; however, the decision to remove a review depends on Google’s own review process, irrespective of the number of reports.

AboutReputation Ease
ReputationEase was founded in 2024 by co-founders Yanick T. and Olivier D., with the goal to empower businesses of all sizes to take control of their online footprint and build a positive online reputation for sustainable business growth.